Of course they want to be viewed from a specific direction. All these posters hating on the layout are complaining because they won't be able to view it from a particular direction. It is clearly a consideration. Putting the sign in that location helps to bias people to approach the school from Westbound 13th street, which would minimize traffic and potential wrecks. I'm sure you're special and the exception, but most people approach an establishment from the location of the sign in most situations. (Note, I said most - obviously I do not mean "all")
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