I Saw something on Reddit that might give an explanation to why Bucees hasn't opened shop in Oklahoma. It has to do with it being illegal to sell gas below wholesale price in Oklahoma.
this was an argument here a lot when Walmart started doing fuel with the supercenters in 1997. they were found to often be selling either at wholesale cost, or just above it. when the State of Oklahoma investigated (in I believe 2001) they couldn't find a case where it was ever sold below the wholesale price.
EDIT with updates. yes it was 2001 when the investigation took place. and apparently after the end of the original Walmart-Murphy fuels partnership, Murphy started to charge more, and now doesn't even sell just as wholesale, according to an investors call in 2019
There were rumors before COVID they were looking at a plot of land near Riverwind Casino right of I-35 and working with the Chickasaws on a deal. But something having to do with Stitt not giving the Chickasaws the right of way to restructure the service road had something to do with it.
It's going to be a Buc-ee's attached to a Costco in Yukon. First one ever. Super Mega store. JK
Beware of announcements which originally appear as memes on April 1.
What about OnCue building a Buc-ee's type place? They have to understand, though, that they can't just build a big gas station. It has to be done correctly. The restrooms have to be super clean, the place has to be we'll lit, it has to have good food, checkout must be quick. But if there's a market for it here, OnCue should build it.
Buc-ees may have that market cornered, and they have that segment with tremendous marketing to compliment the big store size. Amazing what a cartoon beaver has done for their brand recognition and loyalty.
Others like OnCue, QuikTrip, Loves could try, but I think it would be just a really big gas station, that just turns into another truck stop.
Also the staffing, fresh food offerings, number of pumps, and all the things that make a Buc-ee's challenger run would be quite the undertaking. I think their stores usually employee around 300 people?
Right, it's conceivable, but not likely. The huge store is Buc-ee's whole business model, isn't it? I'm only familiar with the ones I stop at through Texas, and they're all gigantic. Plus Love's, for example, caters to the truck drivers first and foremost, so they likely aren't interested in this kind of sprawling operation.
However, I didn't think we'd get a quality store like QT down in OKC ever, and OnCue has filled that void very nicely. So I guess never say never?
To keep it from turning into another truck stop, you have to do what Buc-ees did and not allow trucks.
They may have a corner on the market in a place like DFW but they certainly don't in the OKC metro. Yeah, it'd be a big undertaking but it can certainly be done. I watched a little doc on youtube about Buc-ees and the owner talked about when he first decided to do a big store. They weren't certain about. Buc-ees hasn't always been huge stores. It was a risk.
I think part of what makes the Buc-ee's convenience store model successful is the marketing arm and that the store is just more than gas and snacks. The Buc-ee's logo reminds me a lot of the success of Eskimo Joe's and the popularity of the t-shirts and cups that everyone goes after. OnCue or QuikTrip could open a big store, but they would have to offer more than just snacks and quick eats.
Buc-ee's is essentially divided into four sections
-a souvenir shop (beaver branded merchandise on every item imaginable)
-gifts and collectibles (think mini Hobby Lobby with seasonal crafts, candles, etc)
-regular convenience store with fountain drinks, snacks, treats.
-speciality food items (BBQ, Jerky, Fudge, etc)
As for a location, the old Tanger site on I-44 could hold a Buc-ee's, but I don't think Stroud has enough of a work force to build there. As Plate Pay gets implemented, I would assume it could be easy off/easy on.
However, to get the work force needed, I think it higher likelihood to see a Buc-ee's being built along I-35 near Riverwind or I-40 and Frisco Rd west of Yukon. With one in Amarillo, TX and Springfield, MO, OKC is a good half way point to space out the brand, compared to Tulsa, and with I-35 and I-40, I would assume traffic counts would be higher than just I-44 and HWY 412 and 75 in Tulsa.
Buc-ees’ first stores were in and around Lake Jackson, TX, in the early ‘80’s, where I lived for many years. They were standard convenience stores with a few gas pumps. Their first prepared food offering was breakfast tacos provided by a local vendor, which were delicious by the way. It took about ten years before the business took off and the large stores followed shorty thereafter. It is named Buc-ees after the founder, whose nickname is Beaver.
Its probably a matter of just so much competition they are willing to take on. Gas is gas unless you happen to want some briskit and beaver nuggets, too.
https://www.arkansasonline.com/news/...momentum-with/
Would be embarrassing to have them go to Arkansas before Oklahoma. Having Springfield, Missouri get one before Oklahoma was tough, but this would be embarrassing.
I do not understand why they don’t have one between OKC and the Texas border.
I wonder if somewhere along Reno across the river from OKANA is possible? There would certainly be a ton of work necessary to improve higher volume access and egress, but there does appear to be some undeveloped land in that area and locating it at the intersection of two major interstate highways seems like a pretty good plan.....
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