I indeed considered that, if I didn't, I wouldn't put 1000, 5000 donors in my calculation.
Brought up the investors thing just to stress the power of good marketing, you can do a lot of thing if you can sell your ideas. I believe I didn't mention investors anywhere in my calculation. Anyway, $5,000 for a lifetime family ticket to a world-class aquarium (assuming it's not a lame $100M aquarium) doesn't sound like a reasonable ROI to you.
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