Quote Originally Posted by jonny d View Post
Kinda wonder why AM didn't try to diversify at all from just the NRA? Now they have to either find new clients or die.
No. This is a 38 year partnership that has the NRA as the party at risk, IMO. AMc is the party who has been competent and supportive through the years, and the contracts guiding their partnership are well written and clearly defined. It will cost the NRA money and market share to follow their near 80 year old face down his diminishing road, while AMc can move to Unicorn marketing, or whatever service needs their skills.