Of those two options the one on the right looks far better to me, it's more modern branding. It's also clearly their current branding overall if you look at their website.
The new logo is cleaner and more modern. I'm sure that was the impetus for changing.
True, but these acquisition stores are still just using placeholder signs where its just a logo in a white box to fix the existing sign frame. I'm sure the long term plans is to gradually replace these smaller stores with new ones several years down the road. Sounds like there about to hit the ground running with these new constructions.
A little surprising that we can’t figure out a way
To get some Wawas or Sheetz sited in this city
They are so much better than Oncue or Casey’s
No matter what we have there will always be something someone thinks is better. If it is or not will always be up for debate. But with the rapid national expansion of OnCue and Casey's a lot of people must think they're pretty good.
Oklahoma definitely wouldn't fit in with organic growth for either of those brands as they are now. Maybe in a few decades if they've grown across the country since then.
If you want it done now, head up to Sheetz/Wawa territory and learn everything you can about them, then come back to Oklahoma and start your own version of it here. Homegrown businesses are the #1 way retail improves in OKC. And it works out better for us anyway, since the money stays here in town instead of going back to the Northeast.
I've never been to a Sheetz or a Wawa but I can't imagine they're that much better than OnCue. Food might be a little better, sure. But OnCue gets so many things right it's hard to imagine what else Sheetz/Wawa could improve on.
^^^ I was going to post something like that but didn’t. I went to a Wawa in Florida and I have to say it is probably the nicest gas station setup I’ve seen. I wish OnCue would install automatic doors. Other than that OnCue takes second place. Sheetz are okay. I’m quickly hoping on the scratching my head over the obsession OKC has with fuel stations band wagon though.
Thanks for posting those graphics. People often make casual remark here that make it sound like OKC is failing at something, but remarks that completely ignore reality.
It only takes a quick glance to see that even cities like Dallas, Houston, Denver, Chicago, or Los Angeles have little-to-zero chance of gaining one of those brands (that frankly I’ve never heard of) anytime soon, much less OKC. In the real world businesses run a bit different than they do in people’s imaginations.
I don't need high end finishes in a c-store. I need neat, clean, stocked and everything works. The whole point of a c-store to me is to not be there long enough to notice wood or granite.
Frankly, I've never noticed which way the tile in OnCue is laid or how nice the granite is, and I tend to be the sort of person that notices that sort of thing. I do remember that it's nicely-furnished enough that I consider it pleasant to be in. I suspect any extra money they spent on upgrading it beyond where it's at now wouldn't be noticeable enough to most people to recoup the additional cost.
Not saying that the same is true of places like 7-Eleven that aren't even attempting to have nice furnishings, of course.
This is a good point. Very possible that the people who might care about fit and finish are the sort who already own electric cars and have less need for C-Stores. However, I would argue that OnCue's fit and finish was a key driver in its ability to take market share from OKC's existing C-Stores. Same reason you see landlords upgrading facades on older retail properties.
Sheetz and WaWa are just taking good design and overall polish to a different level, and I wouldn't be surprised if OnCue starts to work in some of these motifs soon.
OnCue has dedicated doors that swing the direction you are traveling for both ingress and egress which means you can just push them open without touching the handle or having to wait for someone going the opposite direction.
That's a nice touch and works as well as an automatic door IMO.
I have to disagree. OnCue built larger, cleaner and more organized stores. I don't the think the fit and finish has much to do with it. And OnCue is still beating 7-11 because even some of the new , big 7-11s are already becoming dumps. Such as the one on 36th and SantaFe.
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