Originally Posted by
jerrywall
I'll say this, as a product creator, you don't want to devalue your product. Samples are one thing, but if you sell a beer at $3 or $4 a pint, then that's what it's worth, even at a regular bar, and people won't buy it for $6-10. You would want to keep your tap prices comparable to bars/restaurants. It's not about making money (ok, yes, at the end of the day it's ALL about making money), but it is a disservice to the bars that give you room on their taps for their product if you, in addition to directly competing with them, also undercut them. I know if I had a bar I'd be less likely to give up one of the spots on my tap to a brewery who was selling the product down the street themselves for significantly less.
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