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Thread: Benz Building (formerly the Broad)

  1. #1

    Auto Alley Benz Building (formerly the Broad)

    BROAD is the name given to the old Mercedes dealership which will be the new home to HoganTaylor accounting firm.























  2. #2

    Default Re: Broad

    Why oh why are they not planning to add sidewalks along 11th, 12th, and Broadway Place? Seems like an inevitability that more density will be coming to the area now that the dealership is gone. They should be anticipating development fronting each side of the building.

  3. #3

    Default Re: Broad

    ^^^^This

  4. #4

    Default Re: Broad

    This development is a bit underwhelming. I was hoping for more. This would make a great Whole Foods or REI. Not sure if an accounting firm will activate the area anymore than the dealership did. I also echo the comments about not including a sidewalk. Maybe they intend to build one anyways. This would be a great building for a Trader Joe's or Whole Foods because of the parking lot in the back. I will be emailing both companies and letting them know of this opportunity, even though it's a tad late for anything like that to happen.

  5. #5

    Default Re: Broad

    ^^^I agree and I've been sayin the same thing about a grocery store. This location has much potential...

  6. #6

    Default Re: Broad

    By the renderings you'd think it is still a Mercedes dealership.

  7. #7

    Default Re: Broad

    Quote Originally Posted by rezman View Post
    By the renderings you'd think it is still a Mercedes dealership.
    I hadn't noticed that just about every car in the rendering is a Merc, haha!

  8. #8

    Default Re: Broad

    Pete, did Howard/Midtown sell the building, or are they just leasing it to BROAD/HoganTaylor?

  9. #9

    Default Re: Broad

    Having 65-70 well paid accountants in that area cannot be bad. They will spend money at the local restaurants. Sure, everyone prefers retail over office, but money talks.

  10. #10

    Default Re: Broad

    ^^^ True. It's definitely better than a vacant lot or even a car dealership.

  11. #11

    Default Re: Broad

    Work has started.


  12. #12

    Default Re: Broad


  13. #13

    Default Re: Broad

    Possibly my least favorite development in the entire city

  14. #14

    Default Re: Broad

    Quote Originally Posted by SagerMichael View Post
    Possibly my least favorite development in the entire city
    I don't understand this at all. Sure, it could be more exciting, but at the building stands now it's nearly an eyesore squatting on Broadway and north Automobile Alley, not to mention occupying a corner of the streetcar route. Refreshing the look and bringing in a big new tenant for the area is a nice change.

  15. #15

    Default Re: Broad


  16. #16

    Default Re: Broad

    I can't not read the name of this development in a Joe Pesci esque voice. Broad.

  17. #17

    Default Re: Broad

    Actually, now they are using Benz as the building name.

  18. #18
    HangryHippo Guest

    Default Re: Broad

    Quote Originally Posted by Pete View Post
    Actually, now they are using Benz as the building name.
    Seriously? Yikes...

  19. #19

    Default Re: Broad

    Quote Originally Posted by pete View Post
    actually, now they are using benz as the building name.
    lol!

  20. #20

    Default Re: Broad

    Kind of a lateral shift rather than worse or better.

  21. #21

    Default Re: Broad


  22. #22

    Default Re: Benz Building (formerly the Broad)


  23. #23

    Default Re: Benz Building (formerly the Broad)

    The parking lot to the west is being completely re-worked as well:


  24. #24

    Default Re: Benz Building (formerly the Broad)

    Hogan Taylor has moved in on the 2nd floor.


  25. #25

    Default Re: Benz Building (formerly the Broad)





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