Adding more people will help. Stillwater has of this year gone over 50,000, if recent upward trends weren't reversed. However, limited spending ability of more college students doesn't help much. It would be nice if a large strip mall could finally be added at the SW corner of W. 6th and Country Club Rd. but has been on the back burner for years, probably due to inability to find anchor stores for it. The Internet's negative impact on brick and mortar retail was probably already being noted back then.
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