That expectation isn't exactly helped by 100% forecasts from those very people....
Emily Sutton is apparently fighting back against some flak on Facebook, inviting people to "try predicting freezing rain themselves" since it's so hard. She's using the "we keep people safe" card. And maybe that's the key: Stop trying to make "safety" the priority (which rationalizes ANY forecast), and make *weather forecasting* the priority. Let the "safety" calls flow from that.
Like it or not, they're creating a generation of people who simply no longer believe them. If they stop believing, they stop watching, and that's a bad combination for local TV that is trying to stay alive by selling the relevance of its locally produced content.
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