Quote Originally Posted by jn1780 View Post
Its an on-demand age we live in now. People want a 100 percent accurate forecast for next week now. The old timers didn't have to work with that kind of pressure in their day. They could get away with leaving the forecast kind of ambiguous because people had the habit of taking things day by day.

Now people say "You have x5000 super radar! You should be 100 percent right all the time!".
That expectation isn't exactly helped by 100% forecasts from those very people....

Emily Sutton is apparently fighting back against some flak on Facebook, inviting people to "try predicting freezing rain themselves" since it's so hard. She's using the "we keep people safe" card. And maybe that's the key: Stop trying to make "safety" the priority (which rationalizes ANY forecast), and make *weather forecasting* the priority. Let the "safety" calls flow from that.

Like it or not, they're creating a generation of people who simply no longer believe them. If they stop believing, they stop watching, and that's a bad combination for local TV that is trying to stay alive by selling the relevance of its locally produced content.