What are prices like?
What are prices like?
Such heavily branding based on a trendy style is always very risky, especially in retail relying on inventory heavy and high price point merchandise. To be a successful trendy merchandiser would mean being able to quickly adapt to changing tastes and trends. Just the name Urban Farmhouse ties it too strongly to a fleeting style.
That was the sentiment of the people who took over the company and at least satisfied most if not all the 287 (?) outstanding orders when the Dallas location closed: the "urban farmhouse" fad faded as quickly as it arrived. I have a sneaking suspicion that the broader, monochromatic "urban" fad may be facing a similar fate in the not so distant future. Lots of similarly trendy, "chic" kinds of stores will be on the wrong side of things in the coming weeks/months. People can only tolerate shades of gray for so long.
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