4/29/15

Homeland continues to shrink it's presence in the Oklahoma City area, with plans to close their location on N. May just north of NW 122nd on May 30th.

Just last month, the chain converted their location at NW 23rd and Council to a bare bones concept called Cost Saver. In October of last year, they closed their highly visible location at Northwest Expressway and MacArthur. They also closed a long-standing location at NW 39th & Penn in 2012.


The changes come as the Edmond-based company faces increasing pressure from competitors such as Sprouts, Whole Foods, Natural Grocers and others. Also, local grocer Crest has been on somewhat of an aggressive expansion track.

In addition, Walmart continues to open more Super Centers and Neighborhood Markets and giant WinCo Foods is set to hit the market in the near future with four huge locations in the area.

Homeland is what grocery industry analysts call “middle market”, a segment that is being squeezed at one end by the deep discounters and at the other by specialty stores such as Whole Foods and Uptown Market.


Homeland was formed in 1987 when local investors bought out the state's Safeway stores which had previously been the dominant grocery vendor in the area. Since that time they have experience many ups and downs including bankruptcy. Currently, the company operates approximately 80 stores in Oklahoma, Kansas and Georgia, most of which are located in smaller communities.

The vacated space at NW 122nd and May will be put of for lease by the landlord once the grocery vacates.