This. Calling it mid-way between red/orange or crimson/orange or whatever fluff bit they used at the time was simply marketing 101 ... likely designed to kindly aid those in the fan base who might need some hand holding while they got parts of their minds pigeon holed for collegiate loyalties while incorporating a totally different sports environment into their psyche.
For the most part it seems to have worked well. For those who dinna need their hands held, it seemed to be much ado about nuttin'
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