Sonic

[David]

Wow, so they tore down the building to replace it, and then just decided to not bother?

[Pete]

Wow, so they tore down the building to replace it, and then just decided to not bother?

Yes. I'm sure the current economic conditions didn't help.

[Timshel]

Yeah. They've been doing great throughout all of this, but understandable to not want to part with a fair bit of cash and/or take a risk on a new concept right now, especially with uncertainty regarding the upcoming beef shortage.

[BridgeBurner]

https://www.foxbusiness.com/money/so...igned-oklahoma
I imagine this is what the one that had been planned for 23rd street was supposed to be like?

[Pete]

https://www.foxbusiness.com/money/so...igned-oklahoma
I imagine this is what the one that had been planned for 23rd street was supposed to be like?

Yes.

The lot at 23rd & Penn was just too small, so they decided to put it on the market.

[Pete]

Sonic unveils bold new design

Sonic Drive-in has planned to open the first of its new concept locations on the site of a recently demolished former Sonic at NW 23rd and Pennsylvania.

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But the company decided the site was too small for the desired layout and instead focused on a location Talequah which just opened.

The property at 23rd and Penn is now up for sale.


Press release:

**************

On the heels of launching a new brand identity and advertising campaign in the spring, SONIC Drive-In recently unveiled the first drive-in of the brand’s new restaurant design – Delight. The updated look provides a fun and inviting space for guests to enjoy a moment of carefree bliss in their daily routine.

Located in Tahlequah, Oklahoma, the first of the newly designed drive-ins features 18 docks, a drive-thru and a covered outdoor patio, where guests can dine under string lights and enjoy lawn games.

The exterior of the drive-in highlights SONIC’s new brand identity with pops of red, blue and a bit of yellow, reminding guests that summertime is a feeling, not just a season. The new design also pays homage to SONIC’s signature beverages, with a large, brightly-lit cherry placed atop the building as a nod to the more than 9 million Cherry Limeades enjoyed at its drive-ins across the country each year.

Inside the drive-in, a brand-new kitchen layout enables teams to operate more efficiently, delivering on the brand’s original slogan of “service at the speed of sound.” That quick service is amplified by SONIC’s Mobile Order Ahead platform, allowing guests to take advantage of contactless ordering and payment.

The updated design will also translate seamlessly to previous formats and footprints as SONIC grows its presence across the U.S., and internationally. Already, several SONIC franchisees currently building or remodeling their locations have taken advantage of this new design.

The second restaurant in the new design is under construction in Fort Worth, Texas, and expected to open in July.