Originally Posted by
PhiAlpha
Yes this is really annoying. At any rate, I would say that OU gets a pretty great return on investment for every dollar they pay a successful head football coach. The athletic program is immensely more profitable when the football team is competing for national championships, completing 10 wins seasons, and getting tons of national exposure. It provides funding for the rest of the sports and the university. Additionally, a strong athletic program that is constantly in the national spotlight is a great recruiting tool not only for athletes but non-athletes as well.
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