Re: 2019 Oklahoma City Aviation Thread
Originally Posted by
catch22
It makes sense when you look at all the factors at play:
1) WN needs the available aircraft time. They have committed to an aggressive expansion campaign in Hawaii. OKC-DAL (round trip) occupies around 8 hours of aircraft block time per day. If you factor in turn times you’ll approach 10 hours of fleet utilization for the market. Most airlines have around 13-17 hours of daily utilization per airplane. So in a worst case scenario OKC-DAL requires 76% of an aircrafts available time, and in a best case scenario it requires 60%. Of course realistic routing doesn’t necessarily mean one airplane is doing DAL-OKC-DAL all day, but it’s still occupying the resources of “60-75% of one plane”.
2) DAL is gate restrained and operating at capacity. This move gives WN some breathing room and some space to use those gate times for other, more profitable flying.
3) Dallas is a powerhouse of an O&D Market now. They don’t need the low-yield connecting traffic from OKC to fill seats out of DAL. Is it better to sell OKC-DAL-LAX for $189 or DAL-LAX for $169? The connections dilute the strong O&D market. Southwest has to work harder to make less money.
If you combine all of those factors you’ll see it makes sense for them. If you have a route that is primarily connections, occupying aircraft time which you desperately need, and is occupying gates in one of your most constrained airports you’ll see why they came to the conclusion.
One other thing that wasn't mentioned but could be likely, is that 4) OKC has grown such that connecting flights are no longer "NECESSARY" for OKC to have service. Some markets can't support direct/non-stop city pairs but OKC can and perhaps we'll see more of that from WN. Think about it, OKC has WN nonstop to BWI and DCA.
And one final thing, 5) OKC-DAL is just too close for it to be profitable esp when most OKC pax are connecting. Might be more profitable to lighten DAL for other routes but dedicate more OKC city pairs. I don't see this as a cut by WN at all, overall it might result in OKC becoming a mini-focus city. ...
If the business O/D is that significant, they could add OKC-DAL back after the MAX issue gets resolved (not sure if they were impacted). But even then you'd just probably see flights during the rush hours - and likely most of those business O/D use corporate or charter anyway.
Oklahoma City, the RENAISSANCE CITY!
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