Quote Originally Posted by ou48A View Post
But that 1.6% of the year has a real big impact on what goes on at OU for 365 days a year.

I don't think very many here grasp the full extent that OU football drives donations to the entire university and also to student enrollment.
I guarantee you that top OU officials are very aware of this factor.
A healthy OU is vital to the city of Norman. Keeping these donors happy and coming back helps....
It's actually a very cheap additional investment when all things considered.
Is David Boren not a top OU official?