Widgets Magazine
  • Sonic unveils bold new design

    Sonic Drive-in has planned to open the first of its new concept locations on the site of a recently demolished former Sonic at NW 23rd and Pennsylvania.

    But the company decided the site was too small for the desired layout and instead focused on a location Talequah which just opened.

    The property at 23rd and Penn is now up for sale.

    Press release:


    On the heels of launching a new brand identity and advertising campaign in the spring, SONIC Drive-In recently unveiled the first drive-in of the brandís new restaurant design Ė Delight. The updated look provides a fun and inviting space for guests to enjoy a moment of carefree bliss in their daily routine.

    Located in Tahlequah, Oklahoma, the first of the newly designed drive-ins features 18 docks, a drive-thru and a covered outdoor patio, where guests can dine under string lights and enjoy lawn games.

    The exterior of the drive-in highlights SONICís new brand identity with pops of red, blue and a bit of yellow, reminding guests that summertime is a feeling, not just a season. The new design also pays homage to SONICís signature beverages, with a large, brightly-lit cherry placed atop the building as a nod to the more than 9 million Cherry Limeades enjoyed at its drive-ins across the country each year.

    Inside the drive-in, a brand-new kitchen layout enables teams to operate more efficiently, delivering on the brandís original slogan of ďservice at the speed of sound.Ē That quick service is amplified by SONICís Mobile Order Ahead platform, allowing guests to take advantage of contactless ordering and payment.

    The updated design will also translate seamlessly to previous formats and footprints as SONIC grows its presence across the U.S., and internationally. Already, several SONIC franchisees currently building or remodeling their locations have taken advantage of this new design.

    The second restaurant in the new design is under construction in Fort Worth, Texas, and expected to open in July.

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