View Full Version : How the Flaming Lips Helped the O Music Awards Score an Offline Win



BBatesokc
07-08-2012, 02:49 PM
A popular Internet maxim is that no one watches longform video. So what do you do if you want people to watch 24 hours of it?

If you’re MTV, you bring in an established band with a loyal following and you blend the old (music television) with the new (reality television).

read more.... http://mashable.com/2012/07/08/flaming-lips-omas/