I just don't understand those people. The logo...the division names...I once thought of myself as a midwesterner, but now I don't think so.

http://pentagram.com/en/new/2010/12/new-work-big-ten-conference-1.php

Legends and Leaders.... Bwahahaha.. puh-lease.

I thought the Leaders and Legends thing was a joke when I saw it on espn.com. Did they run this idea by anyone before they did it? Probably not.

They can certainly call it what ever they please but from outsiders it appears to be just another case of Big Ten pretention or snobbery. The names don't really signify anything.

Screw it then - rename the Big XII to "The Best Conference in College Football and the SEC Sucks" Conference. Once that is repeated enough on ESPN everyone will start to believe it. I still laugh inside when I say Leaders and Legends. I thought the Big 10 was supposed to be one of those politically correct conferences. Shouldn't they have used Triangle and Circle as they division names?

It didn't take long for the Big Ten to figure out how this looks and how unpopluar it is.

http://sports.espn.go.com/ncf/news/story?id=5930029

Would work better for the Big Ten debate team divisions but super lame for sports

It didn't take long for the Big Ten to figure out how this looks and how unpopluar it is.

http://sports.espn.go.com/ncf/news/story?id=5930029

I'm surprised he thought people would love the leaders and legends idea. As for the divisions being created by parity - it is nice to know the Big 10 leadership believes in a cast system. That is pretty offinsive to about half their teams.

This real easy: There should be a Big 10 East and Big 10 West

West: Nebraska, Minnisota, Wisconsin, Illinois, Northwestern, Iowa
East: Penn State, Ohio St, Michigan, Michigan State, Indiana, Perdue.

Based on recent history - the Big 10 West would be the dominant division and that just kills the Michigan and Ohio St fans.

If the Big Ten commish expected this foolishness to be accepted with a yawn by fans and his institutions, then he's asleep at the wheel. This should get recalled before it's allowed to catch its first breath.