Many wonder why they continue to print and don't go completely digital.

I know from taking over the Gazette that all our revenue was from print ads. It wasn't because that format was superior, it was because the people placing those ads had always done print and didn't trust or value digital. You basically start with a big pool of advertisers dating back to the 80s when print was the only thing, watch them slowly but steadily shrink or completely eliminate their print budget, then hang on to the stragglers like grim death.

Also, the DOK makes a bunch from obituaries and the people paying that money want something they can see in the paper. So, you're stuck in a situation where it's crazy expensive to print and really a terrible news delivery system, but you can't stop without cutting the majority of your revenue.

Ultimately, the ads and obits drop to the point where you start losing tons of money due to printing, transportation (the Oklahoman is printed in Tulsa), and then delivery.

I bet they are getting very close to that tipping point, which is why they already cut the Saturday print version.