Re: Fairfield Inn
I think JTF is on to something in his last 'written' post. These people are on-to something.
Definitely First-To-Market: First Brand for Downtown, First Hotel in this Location, Capitalize on bottom floor market that will ONLY rise regardless of what is decided (due to the new park), AND - script a template for the new C2S district by the hotel's design features and lack of parking. ... Urban planning. ... or at least, this might lead to it for C2S. I like it and applaud the developers for taking that initiative.
Bchris is also right, Spaghetti Whse was first-to-market in Bricktown and set the tone for the district for 20 years. We are JUST NOW maturing away from that model (restaurant/entertainment only on bottom floor of a brick building with LOTS of local parking with hours limited to an entertainment theme) into Bricktown becoming more of an URBAN neighborhood with all building floors utilized, structured parking, and 24/7 occupants (residents, office workers, entertainment, dining/late night).
With this in mind, C2S might start out as an urban 24/7 district should this and other pioneers set that expectation with their properties/development. This is the only section of downtown left that hasn't yet been developed (but is sure to given the new park/relocation of I-40) or have a 'solid' master plan. Be first and you can not only make a killing but you can establish the brand of the location for 20 years.
Oklahoma City, the RENAISSANCE CITY!
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