Well, they say any publicity is good publicity.
I don't view this incident any differently than the good 'ole Dixie Chick's publicity debacle a few years back. If your job is to entertain the public, you are beholden to the whims of public opinion. I don't know if A&E got lots of calls calling from viewers for that hillbilly's head (doubtful) or if they were getting calls from their advertisers (more likely), but it makes no difference. You can say anything you want, but you have to deal with the consequences of doing so.
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