Amazon's Kindle Will Retail at Target

Amazon.com’s Kindle e-reader will debut in Target stores starting on April 25, representing an escalation in the online retailer's competition against not only other e-reader manufacturers such as Barnes & Noble, but also Apple's bestselling iPad. Both the iPad and Barnes & Noble's Nook e-reader are sold through Best Buy. Amazon's release of an SDK (software development kit) for the Kindle, and the acquisition of a company that specializes in touch-screen technology, also demonstrate that the company is looking to hold and grow its share of the increasingly mainstream e-reader market.