Originally Posted by
Larry OKC
"Loss Leader" may not have been the correct term (my bad) because it implies they are losing money on the item which is illegal under Oklahoma law. This law goes back to the '40s (long before Wal-Mart and "Big Box" retailers came on the scene. Anyway, Oklahoma law requires that a minimum 6% profit be made on all items sold in the retail or wholesale environment. There are some exceptions, like clearance items etc.
This is why you may see in an ad (especially after Thanksgiving ones), in small print, "not available in Oklahoma". Has nothing to do with the availability of the item, but that price can't be honored because it falls below the 6% profit requirement (and may actually be below their cost, a true "loss leader"). they will have the item available and at a sale price, but just not the one advertised.
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