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I happened to be driving by today and noticed there are about 8 buildings with lights on them now, with strands running from rooftop to ground. Hopefully the others will join suit. I'll be interested to see how they look at night.
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I saw them installing lights on Tuesday. I always thought this was a great (and simple) way to help brand a district.
It brings to question why Bricktown never ventured into this realm. Jeff Moore once strung a row of cheap icycle lights on the Sherman building, and it looked tacky. At least he tried. Otherwise, BT has been lacking in effort and quality on this. Karchmer, Tolbert, Hickman and Brewer have done a horrible job of recognizing the capacity for lights to create an aura of something special. It's not that hard to implement, nor expensive. And, it's not that innovative either, so go figure. |
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Cruise the Automobile Alley Lights on Broadway During Downtown in December
See the historic buildings of Automobile Alley in a whole new light at Automobile Alley Lights on Broadway. From November 27 through January 3, over 130 thousand colorful LED lights will drape the historic buildings of Automobile Ally making for a magical holiday wonderland. Hop in your car and cruise or take a beautifully lit stroll past some of Downtown’s most notable buildings on Broadway from NW 4th to NW 10th! The area known as Automobile Alley was once home to more than 50 car dealerships. Today the district is thriving and now home to fine restaurants and shops. Restaurants in Automobile Alley include Red Prime and Iguana Mexican Grill. For a delicious snack or a cup of coffee and atmosphere, visit Sara Sara Cupcake or Coffee Slingers. Once the headquarters for cars, Automobile Alley is now home to the top two Oklahoma City bike shops, Bicycle Alley located at 1015 N. Broadway and Schlegel Bicycles at 900 N. Broadway. Both shops feature an assortment of great biking accessories and two-wheeled holiday gifts. This holiday season from November 17 - December 17, visitors can choose a live Christmas tree at the new Automobile Alley Christmas Tree Lot at 2 NW 9th Street in the parking lot directly across from Sara Sara Cupcake. The lot will be open from 3 – 9 pm Monday - Saturday and noon – 6 pm on Sundays. Automobile Alley is proud to be a part of Downtown in December – Downtown Oklahoma City's winter celebration. Most Downtown in December activities run from the day after Thanksgiving, November 27 and run through the New Year. Downtown in December is a gift from the Downtown OKC Business Improvement District and is produced by Downtown OKC Inc. Log on to D in D Home or call the Downtown in December hotline, (405) 236-3640 or 1-888-OKC4Fun for a complete schedule of activities. # # # |
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I think that has just been testing during the individual installations. I saw a different building tonight, again partially finished and in the middle of the install process. I have yet to see multiples lit simultaneously.
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It might look something like this...The Osborne Family Spectacle of Dancing Lights | Walt Disney World Resort
We loved going to see these to help us get in the holiday mood in balmy Orlando while we lived there. Since this will be our first Christmas here, it looks like Automobile Alley will take their place! |
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I was at the Broadway Wine Merchants wine tasting last Friday night while they were installing the lights on their building. The owner of the store was mingling and came up to me and I asked him about the light project. He told me he was pleasantly surprised that he was picked for the project so I got the impression from him it was a project that was sponsored by AA itself and not necessarily the merchants. It is really cool and I encourage people to actually get out of your cars and walk Broadway and support the businesses of Auto Alley. The lights are much more impressive that way and you can buy a nice bottle of wine or six pack of beer while you are at it.
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130 thousand lights!! Wow.. If only they would put that many on the SandRidge Christmas Tree.. lol. Is it just me or does that thing look like it only has 10 or 12 lights on it every year?
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I was in Coffee Slingers this morning. Their building is covered in one panel of solid red and one panel of solid green lights. I asked Melody about them and she said they aren't supposed to start lighting them until later in the month.
The look will be spectacular, I'm sure, especially as this just keeps growing. They make these panels by using small 1" x 1" pieces of plywood as rods, then drilling eye hooks in them at measured intervals. Then then loop the light strings taughtly into the eyehooks so it gives off a very linear appearance. Looks like each strand will be about 3" x 4" inches apart. If I get back in CS tomorrow a.m., I'll take a few pics to post. Can't wait. Great to see how we are constantly working to make things just better and better! |
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No worries Urbanized. We are promoting it but without pics it's hard to appreciate. We are shooting the lights tonight so we can really start promoting the event. They will be on for the season Thanksgiving week.
Downtown in December is really thrilled to have this new, exciting partnership with Automobile Alley. Help spread the word about it and all of the exciting events at Downtown in December. |
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Looking forward to lights this year, cause the world's most exquisite granddaughter will be here, and she's old enough to enjoy lights now.
YEA! |
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The other night, they showed a "live" clip of the canal and all the leaves were on the trees. During the softball tourney this spring, TV showed a clip of downtown and the Devon building had the old logo on it. |
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Most TV networks use footage in the can, not just here but all over. They have "packages" that are created all over of landmarks, interesting, visual trademarks and things in each town, sometimes seasonal. |
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And, yet, this is not always the case. It is certainly more common and almost universal on local, shall we say, "lower budgeted" productions like FSN and especially KSBI. That's why I felt that it had a much better chance of it happening on the ESPN broadcast, where they may actually have a second unit scouting for establishing shots (but, yeah, probably not for NBA). Of course, hardly any of it, if any at all, is ever actually "live". I'm not even sure if it's represented that way. Anyway, I think with these lights it can still one day possibly have the potentialto be featured in a broadcast involving Oklahoma City and sports, even if we have to wait for the CVB to submit it 5 years from now and at the wrong time of year... Quote:
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The reason Automobile Alley is able to do this, pure and simple, is due to the intentional BID over-assessment they levied on themselves 10 years ago, which creates discretionary money for projects like this. No other district had the foresight at the time or the flexibility to do it. Bricktown in particular was dealing with sticker-shock from their base BID assessment and the canal-area special assessment, which were both based on soaring property values that no other district was experiencing. I think when you see the BID renewed shortly, other districts will have learned from Automobile Alley's special projects over-assessment success, and perhaps they will create more discretionary funds in the future for projects like the great ones that AA has done through the years.
Unfortunately, the rules have changed, and the districts are not allowed to carry funds over from one year to the next, so you'll not see the dramatic impact that a couple of years' worth of funds saved and spent at one time might otherwise have. But yeah, that is a district-wide project funded organizationally rather than a project of individual property owners or merchants, and that makes a huge difference. |
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