Widgets Magazine
  • Duluth Trading Co. bringing first state's first brick and mortar location to OKC

    The e-tailing trend continues in Central Oklahoma, with on-line merchandiser Duluth Trading Company set to open a physical store in West Oklahoma City.

    The company that advertises heavily and does big volumes in work apparel and related clothing mainly through its website has begun to complement those sales by expanding their physical footprint.

    Plans have been filed to construct a 15,329 square foot store in the Westgate Marketplace, on an empty lot just to the west of Dick's Sporting Goods.

    Founded as a catalog operation, Duluth describes itself as “a lifestyle brand for the modern, self-reliant American, offering high-quality, solution-based apparel for men and women who lead a hands-on lifestyle”. Known for its quirky, fun advertisements and marketing, the company strives to offer customers an engaging and entertaining experience, online and in stores.

    The company bills its retail locations as a “store like no other” and its products are backed by a No Bull Guarantee. It often celebrates store openings with professional lumberjack demonstrations that reflect the chain’s focus on rugged apparel. The shows include ax throwing and chainsaw carving.

    Duluth was founded in 1989 and since a 2015 IPO has been growing its store portfolio with 20+ stores and 2 outlets.

    The company is headquarted in Mount Horeb, Wisconsin.

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