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Originally Posted by Patrick
They're dreaming if they think their theater will be able to compete with the AMC Theater at Quail Springs.
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LOL! You're joking right? Have you ever been to one of the Warren locations in Wichita?
There's simply no comparison. A Warren theater soundly stomps the tar out of any AMC location, period. We're talking a monumental difference in presentation quality.
I'm sorry, but most AMC locations stink by virtue of the really odd choices in their auditorium designs. Many have non-perforated, vacuum sucked Torus screens. You cannot put speakers behind them. Instead they are mounted above and below. Echo is an awful problem. On top of that, many AMC auditoriums have the surround speakers stupidly stuffed up into the ceiling. So you get really hollow sound quality of one effectively out of focus audio channel in front of you and another on top of your head. That's just plain awful. AMC does this for the marginal benefit the Torus screen can provide to picture quality. But the difference isn't all that noticeable compared to another theater with traditional screens that simply handles and projects film correctly.
Warren Theaters typically builds all of their auditoriums using best of breed equipment. All of their 1st run theaters are THX-certified. They regularly tune their auditoriums and check projection. So when you see a show there you're going to see an appropriately sharp picture and have surround sound that sounds great and isn't wimpy.
On top of that, Warren is putting more into the decoration and showmanship atmosphere than I have ever seen at any of AMC's locations. Putting it simply, I'll drive a significant distance to watch a movie at a Warren location. I won't drive out of my way to watch a movie at an AMC location.
The only thing I don't like about the design of the Warren 20 in Moore is their largest theaters are going to have screens that are
too big.
Warren is boasting the theater will have screens 80' wide. I'm sorry, but no 35mm projector made can fully light such a screen to SMPTE specs (12 foot lamberts at the edge and 16 foot lamberts in the center). No digital projector alive can do it either. Christie's newest 3-chip 2K DLP model doesn't take a lamp any larger than 6000 watts. You need 10,000 to 15,000 watts of lamp power to illuminate such a screen properly. A 5-perf 70mm lamphouse is the smallest gate that will manage it without burning the film. Frankly an 80' screen is getting into IMAX territory (15-perf horizontally drawn 70mm).
Given that 70mm is pretty much dead in traditional movie theaters (not counting special venue), Warren would have done better to keep the screens at no more than 55' or 60' in width. Before anyone brings up the Cine Capris in Bricktown -that 70' screen is also too big for 35mm to handle. They have a high quality Kinoton projector in that booth complete with a liquid cooled gate, custom reflector and 7,000 watt lamp. But for all that effort the pictures still look dim. 5/70mm prints would look a LOT better.