Lower, sure. That's no secret. IAO went to AA after being across from Stage center back when AA still someones good idea, but mostly empty. A favorable rent from a sympathetic and business savy landlord, is what made that possible. Over the years, IAO's rent has increased along with AA's development. It still didn't keep pace with rising rents. Rents on AA now are out of IAO's reach. The point I 'm making is that they couldn't stay on AA if they wanted to. They're moving to an undeveloped area, in order to keep their current rent for a little longer, but it will go up, just as it has in the past. IMO, they will help contribute to that area. And, when development has outpaced their budget, IAO will have to move again. I'm an infrequent visitor to their current gallery, but frankly don't see myself continuing in their next locale.