Trust me, I know about Bricktown and its real estate. I have been to ICSC the last 3 years. There are never any soft good retailers who attend the convention. It really is mostly big developers, hotels, and tons of food chains. Any clothing store will have a big issue with parking and ease of access to the retail areas. That is why only mostly local retailers have had any interest in the Bricktown area, aside from a few bars/restaurants. They would prefer either Penn Sq. or something like the Town Center 9 times out of 10.