The thing that frustrates me most about this is it seems like Berry is continually calling them the Boomers in order to get it to catch on, which I and most people alike agree that it never will, so that he can claim he was the first one to start calling them that. I agree with Doug in that it needs to come naturally. The NY Knickerbockers changed the the NY Knicks, I have heard the Portland Trailblazers referred to the Blazers, the Cavaliers known as the Cavs, etc. Of the teams that have nicknames, they are simply shorter than the original, that is all. You don't see the Orlando Magic being referred to randomly as the Blaines, the Houdinis or something else synonymous with Magic. The Jets aren't referred to the F-14's, the B-52's or another kind of Jet.