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Old 09-02-2008, 09:50 AM
BDP BDP is offline
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Default Re: End of the Schultz suit

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In other words, Schultz has once again pissed off their primary consumer in their home market while the company is going through its most difficult time, all because of their CEO extra-curricular activities.
I think that's an overstatement of Save Our Sonics' reach and influence. It's been a pretty impotent organization from the start. My guess is that most rational Starbucks customers in Seattle will still buy there based on it being located there, as that is way more important to its economy than the CEO owning a basketball team there. Obviously, there are probably more coffee choices in Seattle than almost anywhere, but if a coffee drinker is buying even partially based on civic activism, then whether or not an executive can keep a basketball team in town has got to be pretty low on their list of priorities and those loyal to SOS surely make up a very small percentage of Starbucks customers in the Puget Sound and an even smaller percentage of coffee drinkers as a whole.
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