The liquor laws MIGHT have something to do with it, seeing as not offering wine / liquor in the store might be a risk in a small market. However....

I recently moved back to OKC from Boulder, CO - where one of Whole Foods corporate offices is located (I believe the main one is in Austin). Anyways, Boulder has (basically) the same liquor laws that OKC does (they do have a refrigerated section in their liquor stores, but you can only buy low point beer in a grocery store and they only recently allowed liquor stores to open on Sundays).

Although Boulder was an early-adopter of the health food craze (its never really been a "craze" to them, IMO) Boulder is still a seasonal college town where you can't get liquor at the grocery store. And that's where a corp office is? Doesn't make sense to blame the liquor laws in OKC.

Like I said, I don't think not being able to sell liquor is a main factor in this - I think its probably just a cost issue in a weak economy. As shipping prices continue to increase, it becomes harder to ship such specialty goods far distances. Furthermore, I don't think our local growers that would contribute to a Whole Foods are able to produce the quantity required to support a store.

All of that being said, I'd LOVE LOVE LOVE to have a Whole Foods in OKC. Unique fresh ingredients are a scarcity here. Not to mention what a testament that would be to our continuing growth.