I suspect family members become involved because (a) it is seen as cutesey and (b) if one is going to pay someone something for on air talent, and whatever other roles family members hold in the process. Business expense deducts from business income. gifts and allowances come from personal income. It's likely more complicated than that, but then again, not by a lot.

Having mentioned Watson's originally, I should add it was a mere assumption on my part that they are related at all, let alone connected to the Watson family. I watched with a more critical eye after the Q was raised, and yeah, i see where I may have presumed alot. Whether that says good ad concept or sheesh, I'm lazy about ad viewing, that's a toss up I suppose.

Should not have presumed, but I have done so before. I had seen the MB furniture ads for a long time before I ever heard anyone mention the two current guys are kin, but are not brothers.

I'm largely commercial blind anyhows though, as that's when it time to go get orange slices and/or another diet coke (they cancel each other out, or so i wish to believe.)