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Originally Posted by flintysooner
In part it may be that the entire "coffee culture" has reached the apogee of its cycle. There is lots of competition for product now with McDonald's and Dunkin and so on. The trick for Starbucks and all the other coffee houses for that matter will be to try and compete for the "culture" segment in my opinion.
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I would certainly disagree. We meet people here in OKC everyday who are just now getting interested in the coffee culture. And we certainly meet a lot who have "cut their teeth" on starbucks and other "entry-level" products who are now looking for something better.
While I do believe fast-food and pre-packaged coffee drinks have reached market saturation, I am absolutely convinced that the number of consumers looking for an upscale specialty coffee drink continues to grow.