The main profit in the NBA is made when the team sells, (ask Schultz), public subsidies and beneficial leases. City officials admit they will go from $500,000 a year plus at the Ford to maybe breaking even. I understand the zeal. The Sonic's own expert shows the campaign on citizens and legislators was disingenuous. Not the best way to set public policy, but who cares about all the that, in this case not the majority of voters that showed up.