I don't mind the boot thing, but saying our quality of life is better than there’s is a little specious. Those markets have soooooo much you can't even get here. Maybe they have higher concentrations in some areas of some of the bad stuff than we do, but they also have higher concentrations of the good stuff, like high paying jobs, entertainment options, affluent living, etc. Sure, if you measure quality of life solely on the price per square foot paid for your house, then yeah, it's better here. But if you measure it on the actual living options, then we have a long way to go.

However, I don't think using boots and cowboys in our marketing have anything to do with any of the discrepancies, good or bad.