it's our niche that should not be neglected. we will never escape those cliches... dallas is the 4th largest mass of people in the US, has a fantastic & modern downtown and many fortune 500 companies are based there... but has yet to escape it's cowboy image.
few places can capitalize on such an image as us.
that doesn't mean we shouldn't pursue nanotechnology and whatnot. the dj crew i'm a part of is on the cutting edge of electro music... but we get so much more attention cause we're from oklahoma and doin it well.