This isn't about turnstiles and restaurant meals.....

It SHOULD be about creating something that people from California, New York, Florida, Canada, Germany, etc. sees on television or in a picture and says, "hey look, I can tell instantly that that's Oklahoma City."

When you see the space needle, you know it's Seattle.....
When you see the Eiffel Tower, you know it's Paris.....
When you see the Arch, you know it's St. Louis.....

If this is done right it can be iconic, but it does need to be done right..... and NOT so we can sell t-shirts and meals......