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Old 05-17-2008, 12:08 AM
mecarr mecarr is offline
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Default Re: Review: The Beatnix Cafe in Midtown

Business Writer Steve Lackmeyer
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•Background: Dave Filkins believes so much in becoming a pedestrian-oriented downtown destination that he's offering a 10 percent discount to anyone who walks or rides a bike to his new restaurant, the Beatnix Cafe.

Located next to a florist and a photographer's studio, and with apartments being built upstairs, the 87-year-old brick building at NW 13 and Broadway is the very sort of mixed-use urban development being sought out by planners and civic leaders.

So far, Filkins said, he's having fun being embraced by the emerging neighborhood. Customers include residents from the nearby Garage lofts and the Aberdeen apartments, mechanics from nearby car dealerships, students from the OU Medical Center and executives who work downtown.

"I've been in a lot of different businesses,” Filkins said. "I've been in sales. I've been in retail. But nowhere have I met a clientele this much fun. It's a full mix — professionals, intellectuals, blue collar workers. And I think when they see the word ‘Beatnix,' they realize they are free to come here and have some fun.”

The décor — a hodge-podge of items found at antique stores and garage sales — is an attempt by Filkins' daughter Rachel Chorost to recreate the Beatnix vibe of the late 1950s.

"My daughter is a beatnik who was born past the era,” Filkins said. "So this is really her thing — this is her concept and what she wanted to do. One thing that appealed to her is independent expression. She's very artisitic. She developed the menus, even though she had never done anything like that.”

The menu at the Beatnix Cafe is what Filkins calls "halfway healthy” but not vegetarian. It includes a coffee bar, soups, deli sandwiches and candy — but no fried food.

While he's hoping to establish the Beatnix Cafe as a neighborhood hangout, Filkins isn't discouraging business from outside downtown — or the United States for that matter.

"So far word of mouth has gotten us pretty far,” Filkins said. "We had a guy from India doing a nuclear physics seminar at OU in Norman. Somehow, this was the first place he got to eat at in America. How that happened, I don't know — he just showed up getting out of a taxi.”
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