1. OU hasn't had that many conference games that the outcome has been decided early and
2. Like it or not the voting polls still consider margin of victory. Look at how far Kansas jumped up the polls in one week the week they kicked Nebraska all over the field.
3. Last night OU scored 27 points with Halzle. The offense was not great but was not the biggest problem. That honor goes to a secondary that got picked apart and a defensive line that seldom put pressure on the quarterback, as has been the case in quite a few games this year.