It's interesting to read everyone's differing opinions. I was a die-hard KWTV fan for years, but I switched to KOCO and I think Jessica Schambach is the finest anchor I've ever seen in my life. I also love the incredible intimacy of the camera-work, which is something they purposely removed from KWTV's broadcasts.

Everything at KWTV is cold and distant. If you don't watch other stations, you might not notice, but watch KOCO a week, then KWTV, and see the difference. There's a lot of difference in the warmth and friendliness between stations. The journalism is roughly the same, but the way the broadcast "feels" is an entirely different thing.