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What is wrong with it is simple. They live in Oklahoma, so that is where they should spend their money. It is called loyalty.
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Give me a break. I buy based on cost and quality and nothing else. I shop at the local Sam's for cost and I buy virtually all high ticket items online, for the same reason. OKC didn't my tax dollars on my high ticket electronic items and I couldn't care less.
Personally, if someone is choosing not to go to Dallas for fear of being "disloyal" they really need to get a life. We go to Dallas, Austin, San Antonio or even Tulsa whenever we can.